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Objective 

Adobe is a leader in digital media and marketing solutions. Their creative, marketing and document solutions empower everyone - from emerging artists to global brands - to bring digital creations to life and deliver immerse, compelling experiences. The goal of a Corporate Social Responsibility (CSR) is to manifest Adobe's core brand values and visibly communicate them through initiatives that align with the brand's values, ambitions, and current representation. 

Solution 

In order to portray Adobe's brand in an authentic and genuine light, the campaign tagline uses the statement: 'Create Great Experiences. Create a Greater World', which is a direct nod to Adobe's mission. The convergence of geometric shapes convey the idea of using graphic elements as building foundations to represent the endless act of creating. The color palette is built upon Adobe's main red logo color that provides transparency and deep insights into how the company's effort has been incredibly exerted to improve society and the environment.

Problem:

To manifest Adobe's core brand values through CSR. 

Problem:

To manifest Adobe's

core brand values

through CSR.  

Selected Works 

2019-2023

Wasting food because you missed the expired date.

Problem 01

Fridgemate

To create a rental app for family 

bike riders.

Problem 02 

Pedaly

To manifest Adobe's core brand values 

through CSR. 

Problem 03

Adobe CSR

To develop a new line of 

skincare for Allbirds. 

Problem 04 

Allbirds Wander 

Designing an event identity 

with three music genres. 

Problem 05

Sound Spectacle

 

To producea fresh rebrand for a local

family-owned delicatessen. 

Problem 06

Guerra

Establishing an identity for a museum 

exhibition in SFMOMA. 

Problem 07

The Exhibition:

Gravity 

To create an experimental book 

about the iconic Formula One. 

Problem 08

Above 200MPH

Passing stories about the pandemic 

to inform and educate. 

Problem 09

Talk Magazine

Creating a designer paint line inspired by life and the human experience. 

Problem 10

Colourway

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