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Objective 

Allbirds is a sustainable footwear company founded by ex-New Zealand soccer player, Tim Brown, and Joey Zwillinger. The company specializes on creating shoes that are comfortable with simple design, using sustainable materials made from nature. This project introduces a skincare sub brand called Allbirds Wander for urban residents, both men and women whose passion and desire are in travel, sports, and physical exercise who take pride in caring for their personal wellbeing.

Solution 

In order to align with the parent brand, Allbirds Wander reflects to the visual landscape and style of Allbirds to produce a cohesive and outstanding brand image. Because the brand values simplicity and sustainability, it was important to capture this essence into the imagery and design. From retail stores to packaging shoe boxes, Allbirds have their current imagery showing line drawn illustrations. Naturally, it was imperative to follow on this; utilizing nature-inspired elements in the brand language to make the system be distinct and uniquely 'Allbirds'. 

Problem:

To develop a new line of skincare for Allbirds. 

Problem:

To develop a new line of skincare

for Allbirds. 

Selected Works 

2019-2023

Wasting food because you missed the expired date.

Problem 01

Fridgemate

To create a rental app for family 

bike riders.

Problem 02 

Pedaly

To manifest Adobe's core brand values 

through CSR. 

Problem 03

Adobe CSR

To develop a new line of 

skincare for Allbirds. 

Problem 04 

Allbirds Wander 

Designing an event identity 

with three music genres. 

Problem 05

Sound Spectacle

 

To producea fresh rebrand for a local

family-owned delicatessen. 

Problem 06

Guerra

Establishing an identity for a museum 

exhibition in SFMOMA. 

Problem 07

The Exhibition:

Gravity 

To create an experimental book 

about the iconic Formula One. 

Problem 08

Above 200MPH

Passing stories about the pandemic 

to inform and educate. 

Problem 09

Talk Magazine

Creating a designer paint line inspired by life and the human experience. 

Problem 10

Colourway

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