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Objective 

Reinventing how we look at space, British designer Ilse Crawford crafts work that place importance on the human experience, embodying it through a sense of home and with designs that are driven by life. Using a humanistic approach and emotional aesthetic, she forms a tightly knit and integral world that connects people and space together. In effect, the living environment inherently becomes one that is habitual, pleasant, and meaningful. 

Solution 

Colourway is a sustainable powdered mix house paint line inspired by Crawford's work and design principles. The modern and traditional aspects found in her craft is reflected in the packaging design system with the distinct visual imagery and typography choices. The paint collection is catered towards individuals who are fluent with color and paint, such as artists, designers, and architects. The packaging structure approach is simple, but functional with easy pour application; a die cut of the paint color; and cardboard for its most prominent material usage. 

Problem:

Creating a designer paint line inspired by life and the
human experience. 

Problem:

Creating a designer paint

line inspired by

life and the human experience. 

Selected Works 

2019-2023

Wasting food because you missed the expired date.

Problem 01

Fridgemate

To create a rental app for family 

bike riders.

Problem 02 

Pedaly

To manifest Adobe's core brand values 

through CSR. 

Problem 03

Adobe CSR

To develop a new line of 

skincare for Allbirds. 

Problem 04 

Allbirds Wander 

Designing an event identity 

with three music genres. 

Problem 05

Sound Spectacle

 

To producea fresh rebrand for a local

family-owned delicatessen. 

Problem 06

Guerra

Establishing an identity for a museum 

exhibition in SFMOMA. 

Problem 07

The Exhibition:

Gravity 

To create an experimental book 

about the iconic Formula One. 

Problem 08

Above 200MPH

Passing stories about the pandemic 

to inform and educate. 

Problem 09

Talk Magazine

Creating a designer paint line inspired by life and the human experience. 

Problem 10

Colourway

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