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Objective 

Bike share services are well established in metropolitan cities. However, these services only provide for adult bicycles. To be more inclusive of families with children, Pedaly app offers bike for people in different age ranges resulting into the development of mini and medium bikes for younger and older children, as well as family pedal and electric bikes to be ridden together for parent and child in any occasion. 

 

Solution 

Whether riding alone, with family, or under parental assistance, Pedaly makes the biking experience safe, memorable, and delightful. The word Pedaly is derived from combining the word 'pedal' and 'daily'. The letterforms in the logo resemble rounded wheels of a bike that was thoughtfully constructed through a customized geometric sans serif type, previously sketched and then brought to digital life, in order to reveal the brand's familial and inviting approach.

Problem:

To create a rental app for family bike riders. 

Problem:

To create a rental app for family bike riders.  

Selected Works 

2019-2023

Wasting food because you missed the expired date.

Problem 01

Fridgemate

To create a rental app for family 

bike riders.

Problem 02 

Pedaly

To manifest Adobe's core brand values 

through CSR. 

Problem 03

Adobe CSR

To develop a new line of 

skincare for Allbirds. 

Problem 04 

Allbirds Wander 

Designing an event identity 

with three music genres. 

Problem 05

Sound Spectacle

 

To producea fresh rebrand for a local

family-owned delicatessen. 

Problem 06

Guerra

Establishing an identity for a museum 

exhibition in SFMOMA. 

Problem 07

The Exhibition:

Gravity 

To create an experimental book 

about the iconic Formula One. 

Problem 08

Above 200MPH

Passing stories about the pandemic 

to inform and educate. 

Problem 09

Talk Magazine

Creating a designer paint line inspired by life and the human experience. 

Problem 10

Colourway

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