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Gravity is an exclusive museum exhibition hosted in SFMOMA that depicts the natural phenomenon of gravity in an interactive gallery space. With captivating visuals, The Exhibition: Gravity captures the core essence and message in various design executions that would not be otherwise seen in other museum installations. 


In order to show the dynamic nature of the project, the use of bold photography and graphics were executed. The project is constrained to only using shades of blue and black, and the color white. The result produces a delightful and appealing visual system for the city's museum exhibition. 


Establishing an identity for a museum exhibition in SFMOMA. 


Establishing an identity

for a museum exhibition


Selected Works 


Wasting food because you missed the expired date.

Problem 01


To create a rental app for family 

bike riders.

Problem 02 


To manifest Adobe's core brand values 

through CSR. 

Problem 03

Adobe CSR

To develop a new line of 

skincare for Allbirds. 

Problem 04 

Allbirds Wander 

Designing an event identity 

with three music genres. 

Problem 05

Sound Spectacle


To producea fresh rebrand for a local

family-owned delicatessen. 

Problem 06


Establishing an identity for a museum 

exhibition in SFMOMA. 

Problem 07

The Exhibition:


To create an experimental book 

about the iconic Formula One. 

Problem 08

Above 200MPH

Passing stories about the pandemic 

to inform and educate. 

Problem 09

Talk Magazine

Creating a designer paint line inspired by life and the human experience. 

Problem 10


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